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Sansan

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RECENT ARTICLES

The Gift of First-Party Data in the Age of GDPR

Disclaimer: This post does not constitute legal advice. Around the world, businesses are facing tougher laws about personal details. You have to know where all...

Marketing Automation + CRM: Best Friends in Business

If you get marketing automation (MA) and CRM confused, you’re not alone. Let’s clear up any confusion, because this’ll really help your company. MA and...
Stack your martech deck - Sansan

Making Sense of Martech: 6 Tips to Help You Stack Your Deck

For a marketing leader, choosing the right marketing technology (martech) is more important than ever—and more difficult. 96% of CMOs say they’ll need martech to...